SV Towings Darwin
33% Increase in New Customer Calls
Increase in New Customer Calls
Overview
Challenge
Uniforms Ready had great products and retail presence but no digital traction.
Solution
Implemented enterprise SEO and content strategy without link building.
Results
Achieved 235.86% increase in organic keywords in just 1 year.
The Client
SV Towing is a highly reviewed and sought after towing services in Darwin Northern Territory.
They came to us after they had received a new website but noticed that no one could find their website online.
The goal was to rank them on top of the WLS for keywords like 'Towing Services in Darwin' and 'Car removals in NT', as well as dozens of other keywords that would generate new customers for their business.
One of their concerns about work with a new company was that the old company did not share any SEO reports or had any transparency about the work they were “doing”.
Goals
- Increase customer retention
- Build digital presence
- Improve search visibility
The Plan
Fix technical SEO issues that were found on the website that was holding his website back from its full potential.
At the time of our initial engagement, there was a laundry list of errors inside of their Google Search Console as well as on their website.
We needed to fix these things ASAP if they wanted a fighting chance at ranking.
Optimize their Google Map Listing. They had duplicate listings for their office that was confusing google on which one to show, as a result, they showed in the Map Pack very rarely. We needed to combine the duplicate listing and optimize it to show up for more search keywords.
Build a local SEO campaign to get SV Towing ranking higher on the WLS for not only their main keywords but also some specialty ones they requested like “Cash for cars”. We needed to take a more long term approach to how their website was structured. By doing so it allowed us to rank for numerous keywords, with less link building resulting in a much lower cost for the client.
Approach
- Consolidate and optimize Google Maps listing to improve local visibility
- Implement comprehensive local SEO campaign focusing on multiple keywords
- Restructure website architecture for better keyword coverage
The Execution
Our execution focused on three key areas to maximize impact without link building.
Technical SEO
To get the process started, our SEO team conducted a Technical and Quality Audit to find out where the weaknesses were on the website. Oh boy, we found a lot ?
Analytics Set Up
We set up Custom Events with the use of Google Tags to track conversions as well as helped SV Towings calculate the Value Per Lead or VPL. This helped us understand how website visitors were interacting with the website. We could see where people were coming in, dropping off and or converting to a lead.
Map Pack Optimization
Supplement their organic SEO rankings with Google 03 Map pack optimization.
Outreach Link Building
Once the foundational links were in place it was time to start a more aggressive outreach link building campaign to build more authority in their market. Because of the new structure, it allowed us to power-up what we call “Hub Pages”, cutting link costs for the client dramatically.
The Results
Through our comprehensive SEO and local optimization strategy, we achieved significant improvements across all key metrics.
Keywords on Page One
Achieved page one rankings for all desired keywords
Maps Engagement Increase
Dramatic increase in Google Maps listing traffic
More Phone Calls
Weekly increase in calls from Google My Business
Before
Limited visibility in local search and minimal Map Pack presence
After
Dominant local presence with increased engagement and calls
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