Uniformsready
235.86% Increase in Organic Keywords
Increase in Organic Keywords
Overview
Challenge
Uniforms Ready had great products and retail presence but no digital traction.
Solution
Implemented enterprise SEO and content strategy without link building.
Results
Achieved 235.86% increase in organic keywords in just 1 year.
The Client
Uniforms Ready is a men's fashion brand based out of Melbourne Vic.
Uniforms Ready came to us wanting to increase the sales from their e-commerce.
They already had a great product and presence in some retail outlets, but no traction in the digital world.
Goals
- Increase e-commerce sales
- Build digital presence
- Improve search visibility
The Plan
Uniforms Ready was hesitant to start a full SEO program because of the general skepticism of search engine optimization that is prevalent in our industry today. So, we decided to work with them on one Enterprise SEO service first, before we added on other services like Outreach Link Building to "test the waters".
Approach
- Start with Enterprise SEO service only
- Prove ROI before expanding services
- Focus on on-page optimization first
The Execution
Our execution focused on three key areas to maximize impact without link building.
E-commerce On Page Optimization
We worked with the product team to optimize the URLs & product information for 120+ products.
Content Strategy
In-depth research & analysis of competitors to identify how they bring in traffic using content marketing and reverse engineer it so we can outrank them and bring the traffic to our website instead of theirs.
Content Creation
We worked hand-in-hand with their content team to help train & guide them on how to write the content we discovered in our Content Strategy so that it would index & show up for as many possible relevant search terms.
The Results
In just 1 year we achieved remarkable results without any link building.
Increase in Organic Keywords
Primary metric showing dramatic improvement in search visibility
Products Optimized
Complete optimization of product catalog
Months Timeline
Achieved results in just one year
Before
Limited organic visibility with minimal keyword rankings
After
Strong organic presence with 235.86% increase in keyword performance
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